---
title: "Automation"
description: "Trigger your own tools when something happens."
slug: "en/customs/automation"
url: "https://docs.custom.one/en/customs/automation/"
capability: "integrations"
published_at: "2026-10-26T04:38:29.451Z"
---
Automation is where a custom tells your systems that something happened — someone
finished a quiz, a video became ready, an email went out — so you can act on it
in whatever you already use.

The tab lists two kinds of automation. **Built-in** ones are the custom's own
emails and SMS: switch each one on or off and set its wait here, and write it in
**Delivery**. Like everything in Delivery, those changes reach leads once you
publish. The others are the outbound webhooks you add yourself.

:::caution[In beta on Quiz customs]
On an Outreach custom, the **Automation** tab is always there. On a Quiz custom it
is still in beta and may not be visible on your account yet.

Outbound webhooks are also managed under **Integrations → Webhooks**, where you
choose the custom each one belongs to. That screen is on every account.
:::

- **[Outbound webhooks](/en/customs/automation/outbound-webhooks/)** — post to
  your own systems when something happens in a custom.