---
title: "Brand"
description: "The look your custom wears."
slug: "en/customs/brand"
url: "https://docs.custom.one/en/customs/brand/"
capability: "brand"
published_at: "2026-08-27T02:41:33.755Z"
---
A **brand** is the identity a custom wears: its name, logo, favicon, the address
it's published on, and the colours and fonts it's built from.

Brands belong to your workspace, not to one custom. Set one up once and any
custom can wear it — useful if you run customs for more than one product or
client. Each custom wears exactly one, and this tab is where you pick it and
edit it.

The tab has three sections. **Identity** and **Domains** are live: change them
and every custom wearing the brand follows. **Design** works differently — it's
a set of defaults you copy into a custom on purpose, so changing a colour here
doesn't restyle work you've already done.

- [Identity](/en/customs/brand/identity/) — name, logo, favicon, and how your
  custom looks when it's shared.
- [Domains](/en/customs/brand/domains/) — publishing on your own address, and
  sending email from your own domain.
- [Design](/en/customs/brand/design/) — colours, fonts, buttons and corners.
- [Applying a brand](/en/customs/brand/applying-a-brand/) — how design gets from
  the brand onto a custom, and why it isn't automatic.