---
title: "Applying a brand"
description: "How design reaches a custom, and why it isn't automatic."
slug: "en/customs/brand/applying-a-brand"
url: "https://docs.custom.one/en/customs/brand/applying-a-brand/"
capability: "brand"
published_at: "2026-08-27T02:41:42.675Z"
---
Your brand's **Design** settings are defaults, not a live link. A custom is
rendered from its own copy of them, which means changing a brand colour doesn't
reach back into customs you've already built.

That's on purpose: a custom you finished last month keeps looking the way you
left it.

## Press Apply brand style

Wherever you see your brand's swatches while editing a custom — the Design tab's
theme panel, the Landing Page tab, Delivery, the Brand tab itself — there's an
**Apply brand style** button next to them.

Pressing it copies the whole set onto that custom in one move: both colours, both
fonts, the button shape and the corners. There's no partial apply, and you do it
once per custom.

## What it leaves alone

Applying is careful with work you've done deliberately. If you've set a specific
colour on your landing page button, that stays — Apply only moves a button that
was still following the brand. Anything you've hand-picked survives.

## So which is live?

| Change | Reaches existing customs |
|---|---|
| Logo, favicon, name, page title, page description | Yes, straight away |
| Custom domain, email sending domain | Yes, straight away |
| Colours, fonts, buttons, corners | Only when you press Apply |

The quickest way to check a custom is wearing what you think: open it and look at
the brand swatches. If they don't match what's on screen, it hasn't been applied
yet.