---
title: "Identity"
description: "Name, logo, favicon, and how your custom looks when it's shared."
slug: "en/customs/brand/identity"
url: "https://docs.custom.one/en/customs/brand/identity/"
capability: "brand"
published_at: "2026-08-27T02:41:35.897Z"
---
The **Identity** tab is who the brand is. Everything here is live: save it once
and every custom wearing this brand picks it up.

## Name and logo

**Name** is how the brand shows up when you're choosing between them, and it's
the fallback for your page title if you don't set one.

**Logo** appears at the top of the pages your visitors see. SVG or PNG, at least
200px wide. Give it a **Logo link** and it becomes clickable — usually your
homepage.

You can replace or remove either at any time.

## Favicon

The little icon in the browser tab. Upload a **PNG** — square works best, and
it's resized for you.

## How your custom looks when it's shared

**Page title** and **Page description** are what people see in the browser tab,
and in the preview card when someone pastes your link into a message, a post or
a chat.

They're worth filling in. Without a page title the tab falls back to the brand
name; without a description, a shared link shows no summary at all — which reads
as less trustworthy exactly when someone is deciding whether to click.

Write them for the person seeing the link, not for search engines: what they'll
get, in a few words.

## Several brands, one per custom

Your workspace can hold as many brands as you need. A custom wears one at a
time — use **Change brand** at the top of the tab to switch, or create a new one
from the same menu.

One brand is your workspace default: new customs start with it already on.