---
title: "Responses"
description: "How people answered, question by question."
slug: "en/customs/insights/responses"
url: "https://docs.custom.one/en/customs/insights/responses/"
capability: "analytics"
published_at: "2026-08-26T06:35:42.938Z"
---
**Responses** shows what people actually answered, one card per question.

Each card carries the question, how many responses it got, and the split across
the answers — as a donut by default, or as bars with the toggle in the corner.
The legend lists the five most-picked answers with their share; anything past
that is summarised as *+ N more*.

## Who is counted

Only people who **finished**. Someone who answered your first three questions and
left does not appear here, on any card — which is why the response counts on this
tab are lower than the per-question counts on the Flow tab, and why the two are
answering different questions.

The contact form is not a card. It collects details rather than answers, and
those live in People.

## Reading it

The donut is a distribution, so what you are looking for is a shape you did not
expect:

- **One answer taking almost everything.** Either you already knew that, in which
  case the question is not earning its place — or you did not, in which case your
  audience is narrower than you were writing for.
- **A dead-even spread.** Often the wording, not the audience. If people cannot
  tell your options apart they pick more or less at random.
- **An answer nobody ever picks.** Cut it. Every option you remove is one less
  decision between someone and their result.

Where a question drives which clip someone sees, this tab tells you which of
those clips is doing the work — and which one you recorded for a handful of
people.

:::note
Responses can trail the other tabs by a few minutes. If a card looks like it is
missing the last of your leads, give it a moment and reload.
:::