---
title: "The page and its look"
description: "The layout, the headline, colours, logo and thumbnail."
slug: "en/customs/landing-page/the-page-and-its-look"
url: "https://docs.custom.one/en/customs/landing-page/the-page-and-its-look/"
capability: "cta-page"
published_at: "2026-08-26T09:46:28.864Z"
---
The Landing Page tab has three columns: your audiences on the left, a live
preview in the middle, and the settings for whatever is selected on the right.

The preview is not a mock-up — it's the real page, running. What you see is what
a visitor gets, minus the video, which doesn't exist until someone finishes.
**Open preview** puts the same thing in its own tab.

## Pick a layout

**Layout** arranges the video, your text and the call to action. The choices you
get depend on your video's shape: a wide (16:9) video offers eight arrangements,
a tall (9:16) one offers seven. Several in each set are built around a
calendar, and those come into play once your call to action needs the room.

You don't need to match layout to content by hand. Switch your call to action
from a button to a calendar and the layout moves with it.

## Write the words

**Headline** is the big line above the video, and **Subheadline** is the short
one under it. Both take contact merge tags, so you can greet someone by name —
they fill in per visitor and stay empty for anyone who skipped the field.

**Footer** is the line at the bottom. On Growth and up you can switch it off, or
keep it and write your own text. On lower plans the Custom One footer stays on
and isn't editable.

## Colours, logo and thumbnail

| Setting | What it touches |
|---|---|
| **Primary color** | The button, and the calendar day and time someone picks. |
| **Secondary color** | The glow around the video, and the days and slots still open. |
| **Appearance** | A light or dark base. Your colours stay the same either way. |
| **Brand logo** | Shows your logo at the top. |
| **Custom video thumbnail** | The still frame shown before the video plays. |

Colours and appearance follow your [brand](/en/customs/brand/) unless you
override them here, so setting a brand once is usually enough.