---
title: "Who sees what"
description: "Send different people to different places from the same page."
slug: "en/customs/landing-page/who-sees-what"
url: "https://docs.custom.one/en/customs/landing-page/who-sees-what/"
capability: "cta-page"
published_at: "2026-08-26T09:46:31.857Z"
---
By default everyone who reaches your landing page gets the same call to action.
**Who sees what** is how you change that — sending people to different places
based on what they answered.

## Everyone, and the audiences above it

The left rail always starts with **Everyone**. That's the fallback: what someone
gets when nothing else matches.

Add an audience and you're saying "these visitors get something else instead."
Each one is a condition — a quiz answer, or a score — plus the call to action
that goes with it.

**Rules are checked top to bottom, and the first match wins.** Anyone who
matches nothing falls back to Everyone. So order your audiences from most
specific to most general: a rule that catches everybody, sitting at the top,
makes the ones below it unreachable.

## Each audience can look different too

An audience isn't limited to a different button. Select it and the settings on
the right apply to that audience alone — its own headline, colours, logo,
thumbnail and delay.

Two shortcuts save you repeating yourself. **Match everyone** puts the selected
audience back to inheriting, and **Sync all segments** pushes the look you're
editing out to every other audience at once.

## What a change reaches

Editing this page changes what **future** visitors see. People who already
finished keep the page they were given — their result was worked out when they
completed the quiz, so a new destination doesn't rewrite an old lead's page.

If you need everyone to see the new version, that's a matter of who arrives from
now on, not of republishing the old ones.