---
title: "Your call to action"
description: "A button, a booking calendar or an embed — and how to delay it."
slug: "en/customs/landing-page/your-call-to-action"
url: "https://docs.custom.one/en/customs/landing-page/your-call-to-action/"
capability: "cta-page"
published_at: "2026-09-15T02:23:04.953Z"
---
The call to action is the point of the page. You pick one of three kinds, and it
sits below the video.

## Button, Calendar or Embed

**Button** is a labelled button that sends people somewhere — your offer, your
checkout, your site. Write the label and the destination.

**Calendar** puts your scheduler *in the page*. Someone picks a time without
leaving, which is why it converts better than a link to the same calendar. Paste
your booking link and Custom One recognises the tool.

One thing to get right: paste your **booking page** link, not a one-off meeting
link. A meeting link can't load inside a page, and Custom One will tell you so
rather than silently showing an empty box.

**Embed** takes any `<iframe>` or script snippet — a form, a video, a widget,
anything you'd normally paste into a website. You can give it a caption.

## Pass their details along

For a button or a calendar you can add merge tags to the destination, so
someone's name and email travel with them and they don't retype what they just
told you. Custom One fills in the parameter names your scheduler expects.

## Delay the CTA

By default the call to action is there from the moment the page opens. Turn on
**Delay the CTA** and it stays hidden until someone has watched a set percentage
of their video.

With a delay on, you also choose how it arrives. **Under the video** is the plain
version. A wide video can instead use **Lower third**, **Centered bar**, **Corner
pill** or **Docked band**; a tall one uses **Story scrim**. Two of them —
Lower third and Docked band — let you add a line of text beside the button.

The delay is per audience, so you can make one group wait and let another act
immediately.