---
title: "Answer types"
description: "The kinds of question you can ask, and what each one gives you."
slug: "en/customs/quiz/answer-types"
url: "https://docs.custom.one/en/customs/quiz/answer-types/"
capability: "quiz"
published_at: "2026-10-13T07:11:13.090Z"
---
When you add a step, you pick what kind of answer it collects. The type decides
what the visitor sees, and what you can use their answer for afterwards.

## The choice types

**Single choice** gives a list of options and lets the visitor pick one.
**Picture choice** is the same thing drawn as tiles — each option can carry an
image, an icon or an emoji, with an optional label underneath. Turn on *allow
multiple* on either and the visitor can pick several, with an optional minimum
and maximum.

These are the types most of a custom is built on. Clips, result-page blocks and
end-page audiences all key off *which option* someone picked, so a choice
question is what gives you something to personalise with.

## The rating types

**Rating scale** asks for a whole number between a low and a high you set — 0
to 10, 1 to 5, 0 to 100 by 10. In **Range**, set where it starts, where it ends
and the step between values; the step has to go from the first value to the
last in equal jumps. In **Before / after the value**, add what reads with every
value — a `$` before, `months` or `%` after. Under **Labels** you can name the
two ends, such as "Not at all" and "Completely".

**Display** decides how the visitor answers:

- **Boxes** — one box per value. A click answers and moves on to the next step.
- **Slider** — the visitor drags, then presses **Next**. Left untouched, it
  answers the value it shows.

Boxes fit up to 11 values. A scale with more than that is always a slider.

**Star rating** is a rating from 1 to 5, drawn as icons — stars, hearts, thumbs
or emoji. Pick the style; there are always five.

## Height and weight

**Height** and **Weight** are number questions with a unit attached. Height can
ask in cm, m, ft/in or in; weight in kg, lb or st. The visitor drags a ruler
rather than typing, and the unit you choose is what the BMI block on a result
page converts from — so a metric custom and an imperial one both add up.

## Website URL

**Website URL** asks for a single web address. There's nothing to configure: the
field is the whole question. It's what the *Their Website* result block uses to
show the visitor their own site.

## Text answer

**Text answer** lets the visitor write in their own words — one field, up to
2,000 characters, with an optional placeholder. You can show what they wrote on
a result page, but you can't personalise on it: clips, result-page blocks and
audiences need an answer people can be sorted by — a choice, a rating, a
measurement.

## Numbers that aren't a rating

A price, a count or an age isn't a quiz step. Add it as a **Number** column in
the [People](/en/customs/people/) tab instead: it lives on the contact, you can
filter your people by it, and it isn't asked in the quiz.