---
title: "The contact step"
description: "Where a visitor becomes a contact, and which details you ask for."
slug: "en/customs/quiz/the-contact-step"
url: "https://docs.custom.one/en/customs/quiz/the-contact-step/"
capability: "quiz"
published_at: "2026-09-08T09:10:31.520Z"
---
Every quiz has exactly one **Contact info** step. It's where an anonymous
visitor becomes a contact you own, and it's the step that lets you send them
anything afterwards.

You can put it anywhere in the flow, including first. Asking for details up
front is a real strategy — you keep the contact even if someone abandons the
questions halfway. Asking at the end gets you more completions and fewer
contacts. Both work; pick deliberately.

## What you can ask for

| Field | Notes |
|---|---|
| **Name** | Always shown. One field, not a first and last name — one input converts better. |
| **Email** | Always shown. This is what identifies the person and what result emails go to. |
| **Phone** | Optional. Turn it on if you plan to send SMS. You can set a default country code. |
| **Custom field** | Optional. One extra free-form field — company, city, job title, whatever you need. Give it your own label. |

Each optional field has two switches: whether it shows at all, and whether it's
required. A field can't be hidden *and* required — that would leave the visitor
nothing to fill in, so Custom One won't let you publish it.

## The button

The button label is yours to write. **Get My Results** is the default and it's
hard to beat: it says what happens next.

## Where the details end up

Once someone finishes, they appear in this custom's [People](/en/customs/people/)
tab. If the same email has been through another one of your customs, it's the
same contact — their details are updated, not duplicated.

Their name and email are also available as merge tags, so your end screen,
result page and emails can address them by name.