---
title: "Going over your plan"
description: "What happens when your plan's leads run out, the Allow overage switch some subscriptions still have, and what SMS cost."
slug: "en/settings/plan-and-billing/going-over-your-plan"
url: "https://docs.custom.one/en/settings/plan-and-billing/going-over-your-plan/"
capability: "billing"
published_at: "2026-10-28T06:57:09.299Z"
---
A busy month shouldn't stop your customs. Once your plan's leads for the period
are used, the next ones come from **lead packs**: leads you buy once, on top of
your plan, and use within 90 days — by hand, or with **auto-refill** topping you
up when you run low. See [lead packs](/en/settings/plan-and-billing/lead-packs/)
and [auto-refill](/en/settings/plan-and-billing/auto-refill/).

A new subscription, including one you start again after cancelling, has no
charge per extra video, unless a custom contract says otherwise.

## When there's nothing left

With no plan leads and no pack leads left, new videos wait. People still reach
your custom, still answer, and still land in **Leads** — they just don't get
their result yet. The banner across the top of the app says so:

> You're out of leads. New videos wait until you add more.

If auto-refill is on, the banner tells you instead that a pack is on its way, or
why it isn't.

Nothing is lost. Buy a pack, move up a plan, or wait for your plan to renew, and
those waiting leads get their videos automatically within a few minutes — see
[why a lead got no video](/en/settings/plan-and-billing/why-a-lead-got-no-video/).

## If your subscription still has **Allow overage**

Subscriptions that started before lead packs keep the **Allow overage** switch
on **Workspace settings → Billing** until they move to packs. It's **off**
unless you turned it on.

- **Off**: at your limit, new videos stop. The banner warns you at 80% of your
  limit, and again when you hit it.
- **On**: videos keep being made past your limit, and each extra one is charged
  at your plan's per-video rate, shown next to the switch in your currency. We
  don't let those charges pile up: each time your out-of-plan usage reaches the
  amount also shown there, we bill it on its own, straight away. Anything below
  it at renewal goes onto your renewal invoice.

You move to packs the first time you pay for a pack, turn on auto-refill or
start a new subscription, or when we agree a change with you. The app asks you
to confirm before your first pack or auto-refill. From then on extra videos
aren't charged and the switch is gone; overage you'd already used that month is
billed as usual at renewal.

## What SMS cost

SMS is separate from your leads. Every text message a paid plan sends is charged
per message — the price is next to the **SMS Notifications** switch, and **sent
this month** next to it tracks the count.

They're billed on your renewal invoice. If **Allow overage** is on — or was on
when you moved to packs — they're billed as you go instead: added to any extra
videos, and charged on their own each time the total reaches $20 (or €20).

Turn the switch off and no text messages are sent at all. Your follow-up
**emails** are unaffected — those are included in your plan.

On the free plan with lead packs, or after cancelling, texts need a saved card —
see [lead packs](/en/settings/plan-and-billing/lead-packs/).

## If a charge is declined

If your bank refuses one of those out-of-plan charges, out-of-plan usage pauses
and the banner reads:

> Out-of-plan usage is paused — a payment is pending. Update your payment method
> to resume your videos.

If you have lead packs, text messages pause straight away and your packs keep
working for 3 more days. The banner then gives the date they stop:

> An out-of-plan payment didn't go through. Text messages are paused, and your
> lead packs stop on [date] unless it's paid.

The banner gives you **Pay now**, which opens the unpaid invoice so you can
settle it, and **Update payment** to change your card. Either one lifts the
pause — held leads pick up again within a few minutes.

:::tip[Pay now usually beats changing your card]
Banks often decline the *amount* rather than the card, especially the first time
an unfamiliar charge appears. Paying the invoice directly gets you moving again
without touching your card details.
:::

Your plan itself is untouched by this — only usage beyond it is paused.