Tracking

Tracking connects your custom to the tools you already measure in, so the people coming through show up there as well as here.

Three platforms are supported: Google Tag Manager, the Meta Pixel and the TikTok Pixel. You’ll find them in the Tracking tab of any custom.

Tracking is only about sending events out to those tools. It isn’t where you set up webhooks — see Automation — and it isn’t where you bring people in — see People.

Each platform has its own page, and the first explains what is actually being sent:

• How tracking works — what reaches your tools, and why it arrives when browser tracking often doesn’t.
• Set up Google Tag Manager — connect a GTM container to your custom.
• Set up Meta Pixel — so Facebook and Instagram ads can optimise on completions.
• Set up TikTok Pixel — report completions back to TikTok Ads.