Insights

Insights is where you see how one custom is doing: where people came from, how far they got, what they answered, and what they did with the result you made for them.

Four tabs share one date range, set with the picker at the top right. Change it once and all four follow.

Insights reads your live custom, so there is nothing here until you have published. And the last day or two always looks light — someone who comes through this afternoon may not open their result until tomorrow, and the numbers keep filling in for a few days.

• Performance — the headline numbers: leads, watch rate, and what people clicked.
• Audience — which channel people came from, what they were using, what language they speak.
• Responses — how people answered, question by question.
• Flow — the whole journey as a map, and where people drop out of it.