Identity

The Identity tab is who the brand is. Everything here is live: save it once and every custom wearing this brand picks it up.

Name and logo

Name is how the brand shows up when you’re choosing between them, and it’s the fallback for your page title if you don’t set one.

Logo appears at the top of the pages your visitors see. SVG or PNG, at least 200px wide. Give it a Logo link and it becomes clickable — usually your homepage.

You can replace or remove either at any time.

Favicon

The little icon in the browser tab. Upload a PNG — square works best, and it’s resized for you.

How your custom looks when it’s shared

Page title and Page description are what people see in the browser tab, and in the preview card when someone pastes your link into a message, a post or a chat.

They’re worth filling in. Without a page title the tab falls back to the brand name; without a description, a shared link shows no summary at all — which reads as less trustworthy exactly when someone is deciding whether to click.

Write them for the person seeing the link, not for search engines: what they’ll get, in a few words.

Several brands, one per custom

Your workspace can hold as many brands as you need. A custom wears one at a time — use Change brand at the top of the tab to switch, or create a new one from the same menu.

One brand is your workspace default: new customs start with it already on.