Who sees what

By default everyone who reaches your landing page gets the same call to action. Who sees what is how you change that — sending people to different places based on what they answered.

Everyone, and the audiences above it

The left rail always starts with Everyone. That’s the fallback: what someone gets when nothing else matches.

Add an audience and you’re saying “these visitors get something else instead.” Each one is a condition — a quiz answer, or a score — plus the call to action that goes with it.

Rules are checked top to bottom, and the first match wins. Anyone who matches nothing falls back to Everyone. So order your audiences from most specific to most general: a rule that catches everybody, sitting at the top, makes the ones below it unreachable.

Each audience can look different too

An audience isn’t limited to a different button. Select it and the settings on the right apply to that audience alone — its own headline, colours, logo, thumbnail and delay.

Two shortcuts save you repeating yourself. Match everyone puts the selected audience back to inheriting, and Sync all segments pushes the look you’re editing out to every other audience at once.

What a change reaches

Editing this page changes what future visitors see. People who already finished keep the page they were given — their result was worked out when they completed the quiz, so a new destination doesn’t rewrite an old lead’s page.

If you need everyone to see the new version, that’s a matter of who arrives from now on, not of republishing the old ones.