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Set up TikTok Pixel

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The TikTok Pixel reports activity back to TikTok Ads Manager, so campaigns can optimise on what people did after clicking rather than on the click.

Find your Pixel ID

Section titled “Find your Pixel ID”
  1. Open TikTok Ads Manager.
  2. Go to Tools → Events → Web Events.
  3. Select your pixel. The ID is a run of letters and digits, starting with a letter.

Connect it

Section titled “Connect it”
  1. Open your custom and go to the Tracking tab.
  2. Choose TikTok Pixel.
  3. Paste the ID and save.

Check it works

Section titled “Check it works”

Open your public link, answer a question, and check the pixel’s activity in Web Events.

As with the other platforms, reporting is delayed. Wait before you conclude it hasn’t worked.