Design

The Design tab holds the colours, type and shapes your customs are built from. Think of it as your starting point — see Applying a brand for how it reaches a custom.

Two colours, one palette

Primary color is the action colour: buttons, hero numbers, selected answers and the main chart series.

Secondary color is the supporting one: eyebrows, badges, tinted panels and the second chart series.

From those two, Custom One builds a palette — the sequence charts, badges and accents draw from across the quiz, the result page, the watch page and your emails. You pick two colours; the rest follows.

Fonts

Heading font and Body font come from the same library the page editor uses. Headings carry your character; body type mostly needs to stay readable, so it’s usually worth being conservative there.

Buttons and corners

Buttons are rounded, pill or square.

Corners sets how round the cards on a result page are — sharp, soft or round.

What Design does not control

Anything a visitor’s own answers change. Which clip they see, which result page they land on, what their call to action says — all of that lives in the custom itself, not in the brand. Design decides the look those things are drawn in, never what they say.